An entrepreneur and leading figure in Argentina’s startup ecosystem, Luciano brings a key strategic perspective to envisioning the future of production: professional management, innovation, scalability, and development with real impact. With a background as a General Partner at Pampa Start, General Partner at Mapa Desarrollos Inmobiliarios, Founder of VN Global BPO, and Vice President of Endeavor Argentina, his profile embodies the spirit that drives our Expo: connecting the countryside with industry, technology, knowledge, and new business models. His participation is focused on strengthening a technology agenda that allows us to consider how new tools, data, and digitalization are transforming livestock farming and opening up opportunities for the entire value chain.